Our Story

Every idea starts with a problem. Ours was relatively simple: while the medical care and emotional support options after a major diagnosis are bountiful, there’s no easy way for patients and their caregivers to find exactly what they need when they need it.


Rally Registry was born to solve this problem. The founding team was working together in the healthcare industry when one of us was personally diagnosed with cancer. As treatment progressed, this consummate organizer started accumulating ideas, resources and support in a pink 3-ring binder. That binder represented the cumulative knowledge of countless health professionals, fellow patients, friends, family and personal experiences – serving as a cornerstone of both comfort and support while connecting the dots between supportive goods and the patient who needed them.


All the while, her loved ones wanted to rally around her and show support, but didn’t know what to do or say. Our solution? Putting together a care box with fuzzy socks and DVDs. It was at that point that we decided there has to be a better way.


Leveraging our professional backgrounds in the healthcare industry, keen sensibilities for identifying quality products and technology know-how, we created Rally Registry. A platform that not only offers insight into what patients will need and when they’ll need it, but reinvents the way loved ones can show support.

Forget The Flowers

Are flowers beautiful? Yes (well, sometimes).

Helpful? Not so much.

At a time like this, we can do better than that.

We don’t disagree “it’s the thought that counts”,
we just believe in transferring that thoughtfulness into helpfulness.